MILWAUKEE (Nov. 7, 2025) – Fiserv Forum, home of the Milwaukee Bucks, has installed a new exterior sign on the south side of the arena, showcasing the building’s refreshed branding for this season. Video footage of the new signage is available HERE.

The refreshed exterior logo features the vibrant Fiserv orange illuminated with a white proof point to align with Fiserv’s brand identity and naming-rights partnership with the Bucks. In addition to the new signage, fans will notice a fresh new look throughout Fiserv Forum this season, with the design providing a modern feel to the arena’s interior and exterior spaces. 

“As proud partners of the Bucks, we are excited to tip off a new season with a refreshed look both inside and outside of Fiserv Forum,” said Jennifer Manchester, Fiserv Chief Human Resources Officer. “Our long-term commitment to aligning our brand with a world-class venue is a point of pride for the Fiserv team, while also playing a role in elevating our brand on a global stage.”

Through their partnership, the Bucks and Fiserv are continuously committed to enhancing the world-class environment at Fiserv Forum to provide a one-of-a-kind fan experience.