Nov 16, 2022
Fiserv Forum to Elevate Shopping Experience with Wisconsin's First Just Walk Out Technology-enabled Store, The Market by Michelob ULTRA, Powered by Amazon
New Food and Beverage Store Featuring Amazon’s Checkout-free Experience and Palm-powered Service, Amazon One, to Open Today
MILWAUKEE (Nov. 16, 2022) – Fiserv Forum will debut Amazon’s Just Walk Out shopping experience at the Bucks vs. Cavaliers game tonight, Nov. 16. This will be the first time Amazon’s Just Walk Out technology and Amazon One will be deployed in Wisconsin. Located outside of Section 119 , the new store, The Market by Michelob ULTRA, will enable fans to grab drinks and snacks without having to wait in line to checkout, getting them back to the action faster.
Amazon’s Just Walk Out shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning.
“Amazon’s Just Walk Out technology and Amazon One are designed to eliminate checkout lines and enable fans to enjoy a quick and frictionless shopping experience,” said Dennis Williams, Senior Vice President and General Manager of Fiserv Forum. “The Market by Michelob ULTRA is another reminder that Fiserv Forum is continuously raising the bar for world-class experiences, and we are thrilled to be the first location in the state to unveil this new shopping experience.”
“Fiserv Forum is the beating heart of downtown Milwaukee and we’re thrilled to become part of such an iconic venue and enable a unique shopping experience for fans,” said Dilip Kumar, Vice President of AWS Applications. “Equipping this store with Amazon’s Just Walk Out technology and Amazon One is the result of an ongoing collaboration between AWS, Fiserv Forum and Levy, focused on identifying new ways to creatively apply technology to elevate customer experiences.”